Mass Mail Programs For 2022

T he marketing and advertising industry has come a long way from working through the word of mouth and pamphlets, making a huge shift towards email newsletters and telemarketing calls. Out of the multiple methods available in this day and age, mass email marketing is by far one of the most effective ways to grab the attention of potential customers and gain feedback from previous customers. There are plenty of services and software that give you the option of sending out bulk emails to customers and potential clients, expanding your reach.

How Does It Work?

Emailing is the best way to reach out to clients. All the required information can be put in one email and sent out. By using mass mail programs, the same email can be sent out to hundreds of people at the same time without it being made a repetitive task saving the agents out the back end time and energy. 

There are plenty of email providers that are present to help in bulk emails being sent out. These let the multiple marketing strategies take place, where emails, texts, and calls can be made in bulk to further increase the reach for clientele.

Choosing The Right Program For You

There are multiple programs in the market which are created based on different needs and requirements of the marketing or ad agency. Choosing the right one is easy if the features suit the basic needs of the company. 

Listed below are some of the programs available along with highlighted features. 

SendBlaster

This is one of the basic programs that have been a popular choice in the industries. It will not only send out bulk emails, but it will also help set up and schedule campaigns that are essential in many businesses. There are a variety of templates available on the software, which also include spam checking and transferring contacts between different forms of media. 

There is also a tracking feature, which lets the agents track how many of the emails have been opened and how many of the customers have opted to unsubscribe from the emails. 

MailChimp

This is a mass mail program that has been widely known since its release in 2009. The program offers a ton of free features to use for up to 2000 contacts, letting you track their information, testing campaigns, and schedule them while making it manageable at the press of a few buttons. 

This program lets you manage more than one kind of bulk email by offering services to send out emails to a variety of different groups of customers, allowing the information to reach the key demographics for the companies. 

There is also a time warp feature that lets you send the emails at once, and reach the customer at the time set for their time zones. 

Moosend

This is a program created for ones starting out in multi-marketing strategies. The program lets you customize emails based on each customer, creating a personal touch for the customer which surely attracts more. 

With a variety of templates and features including customer lists creation, bulk emailing is made easier. This program will also provide data analytics and reports after every mass email sent out, letting the agent know how many times the emails have been opened. 

Benchmark Email

This is software designed for those who want to send out emails to a maximum of 7 million subscribers. There is another plan which lets you opt for 2000 subscribers, among tons of other options. 

The only drawback to this is that there is a small benchmark email logo at the bottom of the email, which for many is usually not a problem as it is a very user-friendly web-based program that is flexible to use. 

There is plenty of other software in the market which might be more suitable for a certain company's needs; however, these are more flexible and user-friendly to use. 

The cost of working with a bulk mailing program can range anywhere from 200$ to 400$; however, they depend on how many emails are sent out in a month and what features are being used. The programs listed above give the option of trials so the program can be run based on the agency’s needs. 

Mass mailing programs are a better option rather than using Outlook or Gmail as they both allow only 500 emails a day at the maximum, so having a mass mailing program is the best choice. 

• This post is tagged in:

• emails
• mass emails
• email systems