How to Increase Traffic on Your Website

H ow many visitors does your website attract? You probably know that number, don't you? But it is hard to believe that many do not know the answer to this question.

It is essential to learn how to increase traffic on your website so that you can bring in more customers for your business or venture. In concrete terms, the aim is to be as clearly visible as possible online and to "guide" many qualified visitors, ideally customers, from the internet to your website.

Here's how you can increase your website traffic. 

1. Actively Work On Good Organic Search Engine Rankings

Organic traffic from search engines is an essential and, above all, free source for website visitors. Many still believe that you only have to "tinker" a little SEO into the website -and you are in the first place. As if you just had to write a few more keywords in the text and edit a few meta tags. However, this is completely wrong and long out of date.

In order to get a lot of good traffic from Google search results pages, it is important to develop strategic content on a regular basis.

"Strategic" means that you write articles specifically for certain buyer personas, i.e. desired customers, and that you tailor the article to a very special search query (i.e. to a keyword that is entered on the Google search engine) of this persona.

This is used to position yourself on search terms that are relevant to you and to achieve the best possible ranking in the search engines, which in turn increases traffic. Often, these are blog posts or knowledge articles such as Wiki. If you write good, helpful articles for your buyer personas, you have the best chance of increasing your website traffic. It takes some time for search engine optimization to occur, but it has a lasting and long-term effect.

2. Share Links On Your Content On Social Media Networks

Many companies still underestimate the effectiveness of social media marketing, especially in the B2B area. 

If you produce good, solution-oriented content for your personas, you have a lot of opportunity for good content in your pool. You can promote this again and again on social networks such as LinkedIn or Facebook and thus generate traffic.

If you share blog posts, you automatically tap into an endless source that you can use to generate traffic on your website.

This is why it is so important that you work on your visibility with social media marketing and gain followers who see, like, comment on, share your posts, and ideally, click on a link contained therein.

3. Build Up And Expand Your Email Distribution List

A well-maintained inventory of your own email contacts or self-generated inbound leads is an important source with which you can increase your website traffic. The "good old" newsletter is less about what your buyer personas are interested in. Instead, as always, successful inbound marketing is about delivering relevant and solution-oriented content with which you can offer added value.

You can cultivate these leads with useful content (e.g. information about new blog posts or content offers) and direct them to your website again and again in order to bring you closer to a sales dialogue in the process.

Marketing Qualified Leads (MQLs) are primarily decisive for website traffic from email marketing. These are contacts that you have ideally generated yourself with content offers such as whitepapers, online training courses, or e-books, and that you have given permission to send further relevant content by email.

4. Increase Your Website Traffic With Google Ads And Social Ads

Especially if you cannot achieve enough organic visibility and reach via the three aforementioned channels, PPC Marketing (Pay-Per-Click) is an important addition to increasing website traffic. Search engine marketing (SEM, primarily Google Ads) is an important support to gain more visibility and reach in the search. In contrast to organic search engine optimization, which usually takes a long time to take effect, Google Ads can be controlled very quickly and with agility.

With social ads on social networks such as LinkedIn, XING, Facebook, Instagram, or Twitter, additional visibility can also be built up quickly and effectively.

It is true, however, that you have to have the appropriate budget for this paid reach.

In addition, a professional implementation with the right targeting or retargeting as well as measurable conversions are extremely important for success.

5. Build External Links

External links from other sites, so-called backlinks, can also be an important source of increasing your website traffic. Partnerships with companies, influencers, portals, or website operators who have the same target groups as you and with whom you can cooperate are particularly useful.

Some ways to do this are as follows:

• Guest posts in blogs with similar or complementary topics
• Linking to strategic partners
• Technical articles in industry portals
• Cooperation with influencers

Now that you know the steps on how to increase traffic on your website, you can do wonders for your engagement, traffic, visibility, and most importantly, your sales! 

• This post is tagged in:

• SEO
• Website traffic
• Content visibility