Web & Technology

Automated Email System | What It is And Why You Need It

W hat Is An Automated Email System?

Automated Email Systems (also known as triggered email systems) refer to the use of certain algorithms that automatically generate a personalized email once prompted. These prompts are completely customizable and can be programmed to be generated whenever you please.

This term may feel new to you but the truth is you’ve encountered these many times throughout your time on the internet. Every time you sign up for a newsletter or even create a new account on any media platform, the welcome email you get is an automated email itself! This is just one of the countless examples of email automation we encounter every day.

Why Use An Automated Email System?

Email automation brings many advantages to a business; however, not many companies are aware of these benefits.

Let's talk about some examples of automated emails and their benefits to your company:

Welcome Emails: These emails can be generated once a new customer buys a subscription, purchases a product, or does business with your company in any way. Customers now have your email in their inbox and can email you for further inquiries.

Guidance Emails: With this type of automated email, you can help guide the customer throughout the sales process once they engage in a transaction with you. This makes the sale process much smoother, and a better experience for the customer overall.

Personalized Emails: Customer loyalty can be a tricky thing to gain; however, with personalized emails, you can show them how much your company cares about its customers with just a simple email. By wishing a customer an anniversary or a birthday, you create a special bond between your company and the customer, which is certain to have a positive impact on their impression of your business. You can even use this opportunity to reach out to customers who you haven’t heard from in a long time, reminding them of your business and nudging them towards using your services again.

Verification Emails: This type of email is used to verify the user. With this, you can ensure whether or not the email that the customer registered is one they use or have access to. This helps legitimize the customer’s identity and prevent fraud.

Using email automation, you can even create a series of auto-generated emails, which help personalize the user’s experience and create a better experience for them!

Without automated emails, your employees would have to painstakingly reply to every email themselves, taking away their valuable time which could be used to work on something productive instead.

How Do I Use Automated Email Systems?

The best way to start using automated email systems is through email marketing software. They’re easy to install software which you can get from anywhere on the internet, with both free and paid options available. The trick, however, is utilizing it to its fullest potential.

Here are some of the top email automation software available today:

Campaign Monitor

Campaign Monitor is a simple and straightforward software that is great for beginners and pros alike. It has a very simple design that allows you to create a series of automated emails that you can use for your business.

However, one drawback of this particular software is that it has fewer options than some of the other software available today, which does make it less flexible. Despite this drawback, it's a very reliable and trusted software that has been one of the top email software for over 16 years now, so it's a great method for you to create and manage your automated email systems.

They have multiple plans which you can set according to your requirements.

Mailchimp

Mailchimp is the leading email automation software in the world today. There are dozens of templates available for you to choose from in various styles.

The only downside is that because there’s so much to do, new users may get confused and not be able to use it properly. However, it is still an industry leader and one of the best email automation software out there.

Mailchimp offers a great variety of plans, including free options as well.

While there are many more options, Mailchimp and Campaign Maker are two of the best available in the market. Using either software should be enough to help you efficiently create and manage all your automated emails.

Overall, an automated email system is just a great way to streamline your customer support, utilize your employees' time better, and help maintain loyal customers while attracting new ones as well.