Web & Technology

3 Of The Best Call Tracking Software And How They Work

S ay you are a business owner who has started a multi-million dollar marketing campaign and you want to know how well your advertisements are doing? Is your marketing translating into sales and if so, by how much? Did you just waste millions on the wrong marketing strategy or just hit a jackpot to lifelong success?

The best call tracking software can give you that answer. Call tracking, in simple terms, traces calls made to your business to the source of marketing. It gives you widespread analytics on which source of marketing is successful and where there is room for improvement all by simply tracing what kind of advertisement made a customer call a particular business.

There are many options when it comes to Call Tracking. We are gonna help you understand what makes a good call tracking software and then guide you through 3 of the best ones out there.

What makes a good call tracking software

Tracing a call to its source is pretty easy, believe it or not. What separates a good Call Tracking Software from a bad one is the way it organizes and presents the information that is collected. A good call tracking software will

Contain user-friendly tools that organize the information collected effectively to help gain insights.
Present the information in the most coherent manner possible to help business owners make the most productive marketing decisions.

Call Tracking Metrics

CallTrackingMetrics is the software to use if you are in the market for a user-friendly interface that has intelligent call routing and is available on modern smartphone operating systems such as Android and IOS.

This service uses artificial intelligence to analyze keywords spoken by your customer. With the information made available from this, the AI automatically carries out certain actions based on that such as sending an email to an account manager if a customer says “cancel”.

This application has an all-in-one tracking system that cannot just trace the source of phone calls but of text messages, chats, forms, etc. It also allows you to carry out bulk messages marketing campaigns for widespread reach.

What Converts

If you are in e-commerce, there is a huge chance you use WhatConverts as your Call Tracking software. Being in e-commerce and not using WhatConverts, probably means lagging in terms of your competitors because they can use this software to track e-commerce transactions.

This has the ability to connect with applications such as Woocommerce, Square space, and Big commerce to allow tracking of Marketing data through your dashboard. It even allows business users to trace web visitors and buyers to help keep track of the successes of marketing campaigns and their return on investment.

WhatConverts is extremely user-friendly as well, much like CTM with reports that can be easily customized to suit your business needs.

CallRail

Another widely used option in Call Tracking is CallRail. CallRail is designed to attain maximum productivity amongst your employees by testing their performances. It allows an agent to become a CallRail user and through that, it can generate performance-based reports based on call outcomes and the number of missed calls.

While most other services tend to use manual call scores, CallRail can use call Metadata and Machine learning to produce lead scores for you on its own.

CallRail also offers text templates that allow you to save time by sending a pre-written message out to customers without writing a new message from scratch every single time.

CallRail does have its downsides, though. If you are a business owner from anywhere other than say Canada, the United States, or Australia, you are barred from reaping the benefits of this software. In addition to that, call transcripts which can often be essential to businesses are also not available unless you buy their priciest subscription package.

Conclusion

Considering the features of all these call tracking software, there is not just one best call tracking software. These vary based on the design and needs of your business. If it requires a marketing strategy that covers a wide range of mediums that need tracking, CallTrackingMetrics is the one for you. If you are in E-commerce then look no further than WhatConverts. If you value productivity then CallRail is the best tool for you.